Evaluate the strengths and weaknesses of the advertising strategies of the three companies.

Evaluate the strengths and weaknesses of the advertising strategies of the three companies.

Title:
Evaluate the strengths and weaknesses of the advertising strategies of the three companies.

Paper instructions:
Facebook, Twitter, and Google all generate most of their revenue from selling advertising offerings.

(1) Describe in some detail Google’s advertising business model as well as its ad types (e.g., search ads, Youtube ads) and ad targeting strategies. Be sure to talk about Google Ads and AdSense in your description of Google’s ad business model.
(2) Describe the advertising strategies (including the advertisement types, formats, and ad targeting strategies) employed by Facebook and Twitter.
Provide an assessment of strengths and weaknesses for each company’s advertising strategies.

Solution preview for the order on evaluate the strengths and weaknesses of the advertising strategies of the three companies.

APA

1172 words