As the moderator, while conducting the focus group sessions, what are the important aspects that you need to take care of
Paper instructions:
P & G wants to introduce a new scent of air freshener that is primarily aimed to appeal to undergraduate college students.
You have been asked to conduct focus group research among the undergraduate students living on the University of Maryland campus.
1)Outline the basic steps that you will take, to ensure that the results obtained will be valid and useful.
●Be sure to focus and explain how you will ensure internal and external validity.
2)As the moderator, while conducting the focus group sessions, what are the important aspects that you need to take care of?
●Be sure to clearly identify/list these aspects/factors.
●Be sure to clearly describe/explain why these are important factors and why they need the moderators particular attention when conducting a focus group.
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