Case Study Assignment
Bonus questions: #3 and #5. Answer these in order after responding to the required questions.
For Question #4 perform a complete SWOT analysis for Chipotle. Review the process for completing such an analysis in the text before proceeding. You may begin with a one page bullet-point list of the things you are considering for each of the four elements of a SWOT, but that must be followed by a comprehensive discussion of the internal resource strengths and weaknesses and the external opportunities and threats (in paragraphs, not bullets) that must conclude with an overall assessment of the attractiveness of Chipotle’s position within their industry that is based on your analysis. The detailed analysis will take at least one full page in addition to your initial bullet list of things you are including in your analysis of the strengths, weaknesses, opportunities, and threats. I do not recommend that you try to lay out the SWOT as I would normally do, as that’s just an unnecessary waste of your time for this exercise.
For Question #6 provide an in-depth discussion of the primary components of Chipotle’s strategy prior to the food poisoning incidents. Follow that with a detailed discussion of what strategy adjustments are needed now that those incidents are fading from the news and customers’ immediate awareness.
You need to finish 4 questions
Finish the Question 4 and 6, then 3 and 5.
