You are speaking on the phone with Mike when he asks about what sort of cultural aspects

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan (furniture globalization).

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan (furniture globalization).

You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you’ in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!” Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences. Complete the following:

• What cultural considerations should you take into account for your strategy?
• Will this negatively impact your current strategy?

Does this change your approach? Why or why not?

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Understanding culture is very important as companies seek to exploit the larger market away from their domestic boundaries. Culture is usually a considerations by customers since they tend to relate various products with their cultural values and the perceived conflicts of the……………………….

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