Consumer Behavior

1-Read Chapter 11 of your textbook along with the Deloitte Report, “Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail.” Then, discuss how businesses can leverage information on how consumers use technology and social media to enhance business performance and increase sales. Provide at least one specific example from your own experience to illustrate your point. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

2-Income and social class are two factors that greatly influence consumer behavior. Based on your reading in Chapter 12, define the concept of consumer confidence, and explain how it influences consumer behavior. Then, explain why a person’s social class may not change when he or she earns more money. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

textbook:

Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from https://content.ashford.edu

This text is a Constellation™ course digital materials (CDM) title.