SWOT Analysis

Internal Factors

Strengths

Technological Skills

Leading Brands

Distribution Channels

Customer Loyalty

Customer Relationship

Production Quality

Management

Weaknesses

Absence of important skills

Weak Brands

Poor Access to Distribution

Low Customer Retention

Unreliable Product/Service

Management

External Factors

Opportunities

Untapped Markets

Technological advancements

Mergers,

joint ventures,

partnerships, or strategic alliances

Socio-cultural trends

New Distribution Channels

Threats

Changing Customer Tastes

Closing Geographical Markets

Technological Advances

Changes in Government Policy

Tax Increase

Change in Demographic Structure

New Distribution Channel

With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted. The company I selected is MCDONALD