Marketing Research and Segmentation
Use the organization you chose in Week Two.
Imagine you are a marketing representative for the organization.
Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.
Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:
- Describe your research method.
- Describe the databases and findings.
- Describe at least two strategies you could use to segment your market.
- How does this profile provide you with insight on how the people in this area perceive your organization?
- How will your target audience characteristics help you determine your market strategies?
- Is the demographic and psychographic information accurate? Why or why not?
Provide a brief description of the facility or organization.
Click the Assignment Files tab to submit your assignment.
Solution Preview
In the course of my research which was mainly centered on the lifestyles of the consumers of our products, I used some research methodologies. I used case studies, analysis of contents, survey, questionnaire, experiments and interviewed a couple of people on their daily lifestyles. In using……………………
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