Your team conducted an analysis of a brand in Assessment 2, and your new task is to continue with this brand and now individually examine
Weight: 45%
Submission: Word document (.docx is preferable)
Word limit: 2,500 words maximum. Any content submitted beyond the limit is ineligible for marking.
Referencing: APA 7th
Scenario: Your team conducted an analysis of a brand in Assessment 2, and your new task
is to continue with this brand and now individually examine the marketing mix for the
specific product. The information garnered from the STP task provides the background for
this task. Approach this stage as you have been hired as a Marketing consultant for an external
company and your job is to assess current marketing performance by conducting an audit and
analysis of current marketing efforts, in relation to the marketing mix. This involves finding
evidence of marketing, analysing that evidence using theoretical frameworks and evaluating
the effectiveness of the marketing. Additionally, you then need to evaluate the marketing mix
performance as a whole.
The aim of this assessment is to increase learner knowledge of the marketing mix and it’s
connection to the target/position, by applying knowledge of the marketing mix to critically
evaluate a real-life business. To perform well, learners will need to actively participate in all
class activities, as well as complete the assigned readings each week. Learners will also need
to conduct research into relevant theory, as well as researching the marketing and industry
evidence. Evaluation is a crucial component of this task, using theory to support conclusions.
Please ensure you consult the full marking criteria.
Answer preview for Your team conducted an analysis of a brand in Assessment 2, and your new task is to continue with this brand and now individually examine
APA
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