You are the lead analyst at a marketing strategy consulting company. You have been hired to conduct a SWOT analysis and develop
You are the lead analyst at a marketing strategy consulting company. You have been hired to conduct a SWOT analysis and develop recommendations for an SBU in the automotive industry. Your external analysis must include a reflection on competitive SBUs, including major competitive actions from current global competitors and future competitors, such as China or others.
For this assignment, you will need to analyze: Toyota in which case you are reporting to the vice president of marketing for the company.
1. Specify and justify why you chose your unit of analysis.
2. Identify two items you consider to be the most important for each: Strengths, Weaknesses, Opportunities, and Threats.
a. Justify in your statements why you consider these to be the most important considerations for each SWOT category.
b. Back your statements with citations to relevant research, no blogs, Wikipedias etc.
3. Identify current competitive advantages for your unit of analysis and how to protect those competitive advantages
4. Make and justify strategic recommendations on:
a. How to turn the identified weaknesses into strengths,
b. How to react to threats,
c. How to pursue opportunities.
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