Marketing is Everything

Two-page maximum, single space, business block, justified margins, 10-point font

 APA bibliographic citation of the work as your ‘title’

 Your name, course, section number and date at the upper right

Content:

 Central theme – identify author’s main lesson/argument – what is the author(s) teaching us

 Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject

 Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?