What principles of delivering bad news does Sorensen use in the video? How well does Sorenson balance emotional appeal, logic, and

Marriott CEO Arne Sorenson has released a video (Links to an external site.) for the company’s employees, shareholders, and customers. He begins the video by talking about his appearance: he is undergoing treatment for pancreatic cancer. He then discusses how COVID-19 is impacting the company.

Watch the video (Links to an external site.) and answer the questions below.

What principles of delivering bad news does Sorensen use in the video?
How well does Sorenson balance emotional appeal, logic, and credibility in this message?
Link to the video: https://twitter.com/MarriottIntl/status/1240639160148529160

Answer preview for What principles of delivering bad news does Sorensen use in the video? How well does Sorenson balance emotional appeal, logic, and

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