You are traveling on a plane to San Francisco for an industry conference. Given that it is a long flight, the person seated next to you
You are traveling on a plane to San Francisco for an industry conference. Given
that it is a long flight, the person seated next to you strikes up a conversation. When
the inevitable, so-what-do-you question arises, you mention you are an MBA/MCIS
student studying the value of Information Technology. “Hah,” says an eaves dropper in
the next row, “IT value! What a big bunch of malarkey! I remember reading a few years
back that a bunch of researchers found that there was no relationship between how well
a business does and how much they spend on IT. Pretty soon, everyone is going to
wake up to the notion that IT is just a cost center that doesn’t provide any competitive
advantage and stop wasting their money.”
Before this gentleman turns his back on you and starts reading a novel, suggest to him
(politely) why he may be incorrect. Summarize the evidence and opinions both for and
against seeing IT as a source of competitive advantage.
I am looking for a thorough analysis of this issue. Be sure to summarize the main points
and perspectives both for and against seeing IT as a source of competitive advantage.
Be sure to include material from the readings provided in the answer, along with any
additional references to support the positions. Be sure to provide citations in the
answers to support the points and give a complete list of all references.
Answer preview for You are traveling on a plane to San Francisco for an industry conference. Given that it is a long flight, the person seated next to you
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