You are required to undertake a critical analysis of a current and live website and present it in the form of a formal report that could
You are required to undertake a critical analysis of a current and live website and
present it in the form of a formal report that could be presented to the organisation
as if they were your real-life ‘client’. Based on this analysis, you are required to provide
strategic recommendations to your ‘client’, pertaining to how they could improve upon
and/or change their approach to their web strategy.
You are required to specifically analyse the website in relation to the following:
• Who do you believe are intended audiences of the website?
• What do you believe is the underlying aim of this website?
• What do you believe is the main message/call to action?
• What do you believe is the main strategy underpinning the website?
• What other online tactics are currently in use to support the website and how
successful are they in achieving the aim and conveying the message as described
above?
• Are there any tactics not is use that could enhance the delivery of the message to the
intended audience/s and traffic to the website?
• What key strategic recommendations could be made that would aid in further
enhancing the existing website (sand associated online tactics) and/or develop a
new one? ie: what do you believe should be the main website strategy, aim,
message and tactics based on your analysis?
You must provide a detailed analysis supported by references to your main source
material to support your discussion and recommendations.
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