Michelin is going through a transformation from a product-driven company to one that provides customers with an experience

Michelin is going through a transformation from a product-driven company to one that provides customers with an experience

Please read the Case Study” Michelin Group: Embracing Culture while Adapting to Change. https://services.hbsp.harvard.edu/api/courses/807595/items/SM315-PDF-ENG/sclinks/2f2c8f656bab974bb7a0daa859d1a8e2

Michelin is going through a transformation from a product-driven company to one that provides customers with an experience that is of the same quality and performance as its products The company is also exploring the opportunity for the use of analytics as part of its digitalisation strategy What are the challenges the company will face in pushing these changes through successfully? As part of this discussion you would need to consider leadership and culture

Background readings: (can be accessed form the Readings list) ‘Building the AI powered Organisation- Technology isn’t the biggest challenge culture is’ by Fountaine, McCarthy & Saleh E Book: Diagnosing and Changing Organisational Culture, Cameron, K. S. & Quinn, R. E. , Chapter 4 only

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