You are traveling on a plane to San Francisco for an industry conference. Given that it is a long flight, the person seated next to you
Q1 – You are traveling on a plane to San Francisco for an industry conference. Given
that it is a long flight, the person seated next to you strikes up a conversation. When
the inevitable, so-what-do-you question arises, you mention you are an MBA/MCIS
student studying the value of Information Technology. “Hah,” says an eaves dropper in
the next row, “IT value! What a big bunch of malarkey! I remember reading a few years
back that a bunch of researchers found that there was no relationship between how well
a business does and how much they spend on IT. Pretty soon, everyone is going to
wake up to the notion that IT is just a cost center that doesn’t provide any competitive
advantage and stop wasting their money.”
Before this gentleman turns his back on you and starts reading a novel, suggest to him
(politely) why he may be incorrect. Summarize the evidence and opinions both for and
against seeing IT as a source of competitive advantage.
I am looking for a thorough analysis of this issue. Be sure to summarize the main points
and perspectives both for and against seeing IT as a source of competitive advantage.
Be sure to include material from the readings provided in the answer, along with any
additional references to support the positions. Be sure to provide citations in the
answers to support the points and give a complete list of all references.
Q2 – Hilton Hotels (www.hilton.com) is a worldwide leader in the hospitality industry. In
order to thrive in this competitive environment Hilton must adjust to changes in the
environment that impact competition.
Provide an analysis of the competitive landscape for Hilton Hotels using Porter’s Five
Competitive Forces. Structure your answer around:
● Each of the competitive forces and its impact on Hilton’s business model
● The role of information technology in changing the competitive environment for
Hilton
● Ways that information technology could be incorporated into Hilton’s strategy to
address the competitive forces
I am looking for a thorough analysis that reflects an understanding of the impact of
information technology on competition. You are free to use additional references to
better understand the company and competitive environment. Please provide full
citations for any references you use (including readings provided).
I am NOT looking for a list of systems used by Hilton. This is a question about strategy
and competition and how IT, both internal and external, can impact this landscape. I
want you to think about the strategic implications of IT from the perspective of this
particular company through the lens of the competitive forces.
Q3 – Cloud computing has become one of the hottest tech buzzwords. Analyze the
concept of cloud computing in terms of its impact on:
● Corporate IT infrastructure – How does cloud computing affect IT
infrastructure? How does it change how companies need to think about
infrastructure? What are key infrastructure considerations for cloud computing?
● Reliability and Security – How does cloud computing impact the risks faced by
companies in managing their information resources? What considerations should
companies make in dealing with these threats?
Some argue that cloud computing represents the commoditization of IT. Do you agree?
Is that a good or a bad thing? Provide support for your answers.
Answer preview for You are traveling on a plane to San Francisco for an industry conference. Given that it is a long flight, the person seated next to you
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