Discuss the product aspect’s (core, actual, augmented, and promised) in light of the persona.Then evaluate the Product Life Cycle: what stage
Learning Goal: I’m working on a marketing writing question and need an explanation and answer to help me learn.
Hi, please read the documents attached below and make sure you follow everything carefully. For, the Deliverable 2 Assignment document, please make sure that you read the entire document as the information provided in the document will help you a lot in doing the Product analysis and Sales forecast (the yellow highlighted part). For the Deliverable 1 Information document, please be sure to read and understand it carefully, as it is what you will be using to be able to start working on the Deliverable 2 Assignment. Finally, please make sure to use reliable sources for the assignment.
There should be a heading for each of the sections. The typical length for the required sections combined
is three pages. The typical number of citations for this submission is less than ten.
Product Analysis
Objectives:
Students will assess new product strategies through a product analysis.
Methodology:
Discuss the product aspect’s (core, actual, augmented, and promised) in light of the persona.
Then evaluate the Product Life Cycle: what stage is the product in? why? What are the implications?
This understanding will give guidance on product decisions as well as the decisions in the remaining
marketing mix elements (i.e., price, place, promotion) that will be addressed in a future submission. Do
NOT go into detail on the other marketing mix elements, just a general sentence each is sufficient.
Then discuss how the new product changes the current product mix and the sustainable
competitive advantage the organization’s new offering will provide. Provide detailed decisions regarding
the product include branding, packaging, and labeling requirements. Even if a tangible product is not
being offered, all these things need to be considered as well as the required accompanying services.
Packaging and labeling apply to services, as well as tangible goods. Consider the visuals (i.e. website) and
information provided (where?).
Be sure to use content from the marketing class extensively in the analysis to demonstrate
understanding and appropriate application. The product element is being analyzed from the marketing
perspective which is more holistic than in operations. Do not get dragged down into the technical details
of the product; that is the domain of the operations component.
Answer preview for Discuss the product aspect’s (core, actual, augmented, and promised) in light of the persona.Then evaluate the Product Life Cycle: what stage
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