What are the differences between primary and secondary data, and qualitative and quantitative research techniques?
Learning Goal: I’m working on a marketing discussion question and need guidance to help me learn.
This is a two-part discussion:
- Part 1: What are the differences between primary and secondary data, and qualitative and quantitative research techniques? What would an example of quantitative marketing data consist of?
- Part 2: Describe the concept of Customer Analytics and how it aligns with overall marketing strategy in the current environment.
- Literature and articles will be provided.
Answer preview for What are the differences between primary and secondary data, and qualitative and quantitative research techniques?
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