What is the consumer insight behind the broader campaign? What is the “Big Idea” this campaign leverages? How has this campaign

What is the consumer insight behind the broader campaign? What is the “Big Idea” this campaign leverages? How has this campaign

Learning Goal: I’m working on a marketing multi-part question and need support to help me learn.

Watch Google’s “A Year In Search” campaign through the years:

“A Year In Search” 2020: https://www.youtube.com/watch?v=rokGy0huYEA

“A Year In Search” 2019: https://www.youtube.com/watch?v=ZRCdORJiUgU

“A Year In Search” 2018: https://www.youtube.com/watch?v=6aFdEhEZQjE

  1. What is the consumer insight behind the broader campaign?
  2. What is the “Big Idea” this campaign leverages?
  3. How has this campaign lived across creative mediums? Share some examples. (TV, PR, Print, Digital, etc.)
  4. In addition to the “Big Idea”, what does the campaign communicate to consumers? (You can share items on Google as a company, how Google works, how consumers use Google, values, emotions, etc.)

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Answer preview for What is the consumer insight behind the broader campaign? What is the “Big Idea” this campaign leverages? How has this campaign

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