Using Product marketing mix elements, please provide: brief analysis of the company’s current product strategy for their current market by
Marketing Mix Strategy 1: PRODUCT
Hint: refer to Part 4 Workbook 5 (Product)
Using Product marketing mix elements, please provide:
- brief analysis of the company’s current product strategy for their current market by analysing their:
- product mix (The Table of their current product Mix)
- 3 levels of product (please include the diagram)
- PLC
- recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation
- At least 2 references are needed here
Answer preview for Using Product marketing mix elements, please provide: brief analysis of the company’s current product strategy for their current market by
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