Compare the advantages and disadvantages of the observation to the communication approach. Under which circumstances could you

Compare the advantages and disadvantages of the observation to the communication approach. Under which circumstances could you

Textbook:

Business Research Methods Schindler, 14thTextbook:

After reading Chapters 6, 7 and 8 Answer the following questions:

1.Compare the advantages and disadvantages of the observation to the communication approach. Under which circumstances could you make a case for using observation?

2.Distinguish between the following:

a) Internal validity and external validity.

b) Preexperimental design and quasi-experimental design.

c) History and maturation.

d) Random sampling, randomization, and matching.

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