For this assignment, you will apply key concepts from your materials – especially from Jack and Warren – to respond to a predicament
For this assignment, you will apply key concepts from your materials – especially from Jack and Warren – to
respond to a predicament in two ways. First, you will write a brief analysis of a company that recently underwent
a crisis. You will discuss what crisis the company faced, how the company responded, and whether the
company’s response was successful. Second, you will then write an internal memo from the perspective of a
leader within that company. This memo will be addressed to your team members, and it will communicate
information about the crisis and your response.
Instructions:
• Review your materials from Weeks 4, 5, and 6.
• Review The Wall Street Journal article you found for your Week 5 Discussion Question and review
your posting. Use these, your course materials, and additional resources, write a 2-3-page paper.
Use the outline below to structure your paper:
- Describe the crisis faced by your chosen company (1 paragraph)
- Summarize how the company responded to the crisis (1 paragraph)
- Use Jack or Warren’s advice to evaluate how effective the company’s response was (1-2
paragraphs) - Provide a strategic overview of your internal memo. Explain what exactly you hope your internal memo accomplishes (1-2 paragraphs)
Answer preview for For this assignment, you will apply key concepts from your materials – especially from Jack and Warren – to respond to a predicament
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